Publishing
Loyalty has its rewards
InPublishing’s James Evelegh interviews Debbie Stevens, Head of Marketing, Retention at The Telegraph, to discover how The Telegraph goes the extra mile to build engagement.
Watch the webinar below, and learn how The Telegraph uses its rewards scheme to boost retention.
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Why
Why Membership & Loyalty?
For senior leaders in the publishing industry, developing Membership & Loyalty programs has become one of the most important revenue priorities. Most companies can increase revenue by 50% by increasing customer loyalty by only 5%, due to higher customer retention, a stickier brand connection, and increased customer acquisition and lifetime value.*
What
What do we do best?
Clock designs and builds cost-effective yet full-featured loyalty platforms, tailored to the specific needs of each publishing client - backed by our best-in-class, wraparound support services.
How
How does it all work?
Clock uses a framework of proprietary and open source software components to build custom loyalty platforms, tailored to our client’s specific needs. Our tried and tested approach is cheaper and more versatile than creating a custom product from scratch, with the ability to develop additional features and functionality over time. We train your team to use the platform, and then provide a comprehensive support package of hosting, maintenance, 24/7 tech support.
Our work in Publishing
Below are a selection of some of our recent Membership & Loyalty projects...
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